Style Guide
What is a Style Guide and why do I need one?
In our ever-evolving marketplace, where consumers navigate a myriad of brand narratives daily, a robust and steadfast brand identity is your beacon. It conveys your business ethos, narrates your story, and distinguishes you. By investing in a detailed style guide, you're not merely purchasing designs; you're anchoring your brand's trajectory.
So why is this guide so pivotal for your business? Here's why:
Consistency:
When we're crafting a website, drafting a social media post, or designing a business card, your style guide guarantees a uniform appearance and tone. Such consistency underscores your brand's reliability and professionalism.
Recognition:
By consistently applying the same visual and verbal elements, you simplify the task for customers to recognize and recall your brand amid numerous competitors.
Guidance for Creatives:
If you're collaborating with an in-house team or external designers, or even doing it yourself, the guide provides lucid directions, ensuring everyone aligns with your brand vision and retains its integrity.
Time and Money Saver:
With a clear style guide in hand, you sidestep wasting resources on designs that deviate from your brand essence. It fine-tunes the creative workflow, assuring quicker and more economical results.
Builds Trust:
A coherent brand appearance fosters trust among your audience. It signals that you're meticulous, professional, and committed to delivering a cohesive experience to your patrons.
In our ever-evolving marketplace,
where consumers navigate a myriad of brand narratives daily,
a robust and steadfast brand identity is your beacon.
It conveys your business ethos, narrates your story, and distinguishes you.
By investing in a detailed style guide,
you're not merely purchasing designs;
you're anchoring your brand's trajectory.
Here's an in-depth look at what our Style Guide comprises:
(Note- not all Style Guides will contain all components below, as some may not be relevant)
1. Logo Design:
Main logo in full color.
Variations of the logo (horizontal, vertical, icon).
Black and white versions.
Clear space requirements.
Minimum size requirements.
Improper use examples.
2. Colour Palette:
Primary brand colours with their codes.
Secondary or complementary colours.
3. Typography:
Primary and secondary typefaces.
Guidelines for headline vs. body text usage.
4. Imagery Guidelines:
Type of photography and imagery.
Image treatments.
Illustration styles.
5. Stationery Design:
Business card design.
Letterhead.
Envelopes.
Email signatures.
6. Voice and Tone:
Description of the company's brand voice.
Dos and don'ts for writing.
Examples of brand voice.
7. Iconography:
Custom icons for various uses.
Usage guidelines.
8. Graphic Elements:
Patterns, textures, or other elements.
Usage guidelines.
9. Social Media Assets:
Profile and cover photos or graphics.
Guidelines for post designs.
10. Brand Story:
The company's mission, vision, and values.
Brand history.
Elevator pitch.
11. Application Examples:
Mock-ups of brand applications across mediums.
12. Usage Guidelines:
Instructions on brand assets usage.
13. Miscellaneous Assets:
Specific items like mascots, animations, or sound bites.